Ok, my new strategy is to have all 5 starters as home grown NT players. I’m starting to save scouting point now. See you all again in season 82!

It seems like a homegrown player and an NT player are probably pretty comparable in terms of impact on merchandise over the course of a season. In my experience, a foreign born starter brings in about 5% of their salary and a foreign born NT player brings in about 15% on weeks they play with their NT. So a homegrown player should be bringing in 12.5% or so if the discord estimates are accurate. More reliable, especially since you can’t control a players NT minutes or NT team success.
In a practical sense, it seems like really optimizing for merchandising requires a little bit of everything. Going after anything 100% seems like it would have a pretty high cost in time, TL price, or draft luck. This all assumes you can get roughly comparable players with any of these characteristics I don’t know that the game is big enough for that to be true anymore.