hrudey has that mostly right. Lowering my salary bill with 3 more home games seemed like a good idea. I've ensured a playoff spot at least and I don't have a lot of hope to compete with Delta, Kelts, or Thumpers in the playoffs, especially since I was almost broke before selling Julian and Ritter.
Also, I figure I can get the best prices now, a week ahead of the playoffs. So, I put their prices at the high end of their transfer compare and if they don't sell then I can either keep them until I decide to retire them, or relist for lower ahead of the playoffs. Not to mention that most of my players are in the 29-30 age range meaning that they will lose value drastically in the next few seasons. I'll probably look to rebuild once the playoff deadline hits, as prices tend to go down then.
The other thought I had was to do a complete rebuild since training is my favorite part of the game, but that would involve a couple of relegations to get a good draft pick (and then need to sell old draft picks, which I don't really want to do). I think I can push on by rebuilding in the offseason and make a good run next season.
tl; dr: hrudey's right (and/or awesome; you decide)