They add nothing to the basketball part of the game.
yeah, but, isn't BB a basketball management game?
IMO, sponsors should be added here... because it add up to the reality of being able to manage a successful BB team.
I agree with el macca - this is a change for the sake of change, and doesn't really add any true substance to the game, and would unnecessarily complicate the game, especially for newer users.
I can think of many things that would be more fruitful for the development team to work on.
NO ONE at this table ordered a rum & Coke 
 Charles: Penn has some good people 
 A CT? Really? 
 Any two will do 
 Any three for me 
 Any four will score 
 Any five are live