If I may post here (not from the NBBA) but cup revenues aren't no longer based on incomes but prizes.http://www.buzzerbeater.org/BBWeb/rules.aspx?nav=Tourname...While neither will bring in arena revenue from fans, your country offers cash prizes for each Tournament game you win, based on the number of teams remaining.
I noticed that Wake Forest is ranked #1 in the preseason rankings in soccer. Good for you. Its just a shame that you are no good at sports that everyone in America views as more important like beer pong and intermural foosball.