Utopia is gonna bring in some money and interest people with money.
I don't see anything bad about this.
There are other issues which are driving people away...I don't think Utopia makes any impact there really one way or the other. It should just give BBs some money and motivation to finally fix other glaring issues with their game.
Sometimes, like the LI issue I think they might be a day late and a dollar short. Now the tactic predictions, allthough not entirely popular in method, have seriously weakened LI only teams and builds. The b3 is featuring many other tactics now. Li is still strongest, but people have to mix it up to avoid prediction.
In this tactically challenging game those that hated LI all day have probably mostly already quit BB. People who really wanted the way it is now, hated LI so much...they had already quit. Now who is left? People who liked it simple and easy. People who liked farming up super LI guards etc. OD/PA/IS everywhere plug it in, tank, bank, rent etc. Now this world goes away, they don't like BB anymore because tactic setting and opponent scouting got complicated. They can't just win with farmed players no more.
Hopefully BB can fix some other issues and then try to advertise etc. again and get a new player base. Hopefully.